When the “Shit ____ Say” meme blew up on the Internet a few weeks ago, I got really into it. Each day brought new insight into a new city or subculture (examples: Shit San Franciscans Say, Shit New Age Girls Say, Shit Manarchists Say, Shit Queer Grrrls Say), and I really liked the education that came from it!

Now, a few weeks down the line, it seems like the trend has come to a halt. I no longer see these videos go viral on Facebook, people no longer talk about them at parties, and I think I know why. Once a trend becomes meta in its focus (see video embedded above), people no longer say shit–shit just stops.