QVC fashion show rehearsal. Taken on 2/8/2012 by me!

Be sure to read this article on Fashion Week’s new digital efforts to connect to buyers and customers. Very interesting and very appropriate: I attended the QVC Fashion Week runway show last night, which used similar methods of mainstream broadcast.

What do you think of this new trend? Do you think it’s effective?

P.S.: The Olsen twins were there last night!